Pre-Development Surveys
New developments and new venues. Site review, traffic flow analysis, capacity recommendations, and city-review-grade documentation.
Consulting & Surveying
Plan the parking. Before you sign the lease.
Site surveys, traffic flow analysis, staffing recommendations, and pricing models for new venues, new developments, and operations that need a fresh look. Twenty-eight years of Bay Area operating data, applied to your specific site.
When consulting makes sense
Six engagements. From single survey to ongoing advisory.
Most consulting starts with a site visit. What follows depends on what you're trying to learn or fix, and how much of the operation you want us to plan versus build.
New-Venue Pre-Launch
Restaurants, hotels, and event venues opening in 6 to 12 weeks. Staffing model, pricing, equipment, and a launch-day operating plan.
Troubled Operations
Existing operations underperforming on revenue, guest experience, or staffing. Operational diagnostic, root-cause analysis, and a remediation plan.
City Review Submissions
Documentation that city planning departments require for permits, conditional-use approvals, and traffic studies.
Peak-Event Planning
One-time events at venues without standing valet programs. Site walkthrough, staffing model, signage plan, and rain-and-surge protocols.
Ongoing Advisory
Multi-property owners and asset managers who want a Peninsula advisor on retainer for site decisions across their portfolio.
What you get
A real deliverable, not a deck.
Every engagement produces a written report your stakeholders can act on. The level of detail matches the engagement.
01
Site Plan Review
Walked, photographed, and documented in plain language with annotated diagrams.
02
Traffic Flow
Pattern analysis at peak hours, with bottleneck identification and re-routing recommendations.
03
Staffing Model
Headcount by shift, supervisor coverage, on-call bench, and ramp clauses for predictable peaks.
04
Equipment List
Specific recommendations for cones, signage, lockboxes, radios, lighting, and specialty equipment.
05
Pricing Model
Hourly, monthly, validation, event-based, or revenue-share models with break-even analysis.
06
Implementation Plan
Phased rollout schedule with milestones and decision points where applicable.
07
Risk Notes
Insurance considerations, neighbor and community concerns, and city compliance flags.
Who it's for
The teams who need parking thinking before parking operations.
Developers
New mixed-use, residential, and commercial projects in pre-construction
Hotel Operators
New-build and adaptive-reuse hotel projects pre-opening
Restaurant Groups
New-location pre-launch operations planning
Healthcare Systems
Medical-campus expansions and new-building parking integration
Retail Owners
Center re-tenanting and parking optimization studies
Event Venues
Stadium, theater, and convention-center event-day operations
Municipal
City planning departments and downtown improvement districts
REITs & Owners
Multi-asset portfolio owners with portfolio-wide parking decisions
Frequently asked
Common questions about consulting.
How does pricing work?
Two main models: project fee (a defined deliverable for a fixed price) or hourly with a not-to-exceed cap. Smaller engagements like a single-venue pre-launch typically run on project fee. Ongoing advisory runs on monthly retainer. We will scope the engagement on a 30-minute call and return a written proposal within 48 hours.
How long does an engagement take?
A pre-launch survey for a single venue typically takes two to four weeks from kickoff to deliverable. A development-stage feasibility study typically takes four to eight weeks. Ongoing advisory has no end-state.
Do you do city-review documentation?
Yes. We regularly produce documentation for city planning departments, conditional-use applications, and traffic studies in Bay Area municipalities. We know what each city's parking review department wants to see.
Can the consulting roll into operations?
Sometimes, but it does not have to. Many of our consulting engagements are intentionally one-time, with the deliverable handed to the owner's existing operator. When clients want us to operate what we recommended, we transition into a standard valet or management contract.
What if our project is in a city you haven't worked in?
The Bay Area cities we have worked in cover most situations our clients face. For projects in adjacent counties we still take engagements when our operating data is relevant. We will tell you on the first call whether we are the right team for your specific project.
Will the report be confidential?
Yes. Every engagement runs under an NDA on request. Our standard practice is that the deliverable is yours, including the analytical framework, and we do not reuse client-specific findings outside the engagement.
After the consulting
Where consulting engagements often lead.
Many consulting engagements are intentionally one-time. When clients want us to operate what we recommended, the engagement transitions into a standard service contract.
Parking Management
The most common transition: garage and lot operations from the same team that designed the program.
Learn moreHotel Valet
New hotel pre-launch consulting that rolls into a full hotel valet program at opening.
Learn moreLuxury Event Valet
One-time event valet operations at venues without standing programs, planned and run by the same team.
Learn moreService area
Where we consult.
Consulting engagements concentrate in the Bay Area cities where we operate, with adjacent-county work taken case by case based on relevance.
Peninsula & Silicon Valley
Our operational core. Most properties are inside a 20-minute drive from our local supervisors, with same-day response for hotels, restaurants, and event venues.
AthertonBelmontBurlingameCampbellCupertinoDaly CityFoster CityHillsboroughLos AltosLos GatosMenlo ParkMillbrae
See all locations San Francisco & East Bay
San Francisco hotel and restaurant valet, plus East Bay event work and recurring programs from Berkeley through Oakland, Walnut Creek, Pleasanton, and San Ramon.
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