Frequently asked
The questions we hear every week. Answered honestly.
If you're still wondering after reading these, call us. The fastest way to get a real answer about your venue is a five-minute conversation with a Peninsula supervisor.
About Peninsula Parking
Who we are.
How long has Peninsula Parking been in business?
We have run valet on the San Francisco Peninsula since 1997. Twenty-eight years, family-owned, now part of the All About Parking family of companies. Forty years of combined leadership experience.
What cities do you serve?
We run programs across 39 Bay Area cities, from Daly City through the Peninsula to the South Bay, plus San Francisco and the East Bay from Berkeley to Walnut Creek and San Ramon. The full list lives on the Locations page.
Are you NVPA / NPA members?
Yes. We are members of both the National Valet Parking Association and the National Parking Association, with active compliance and standards work.
Pricing & quotes
How pricing works.
How much does valet cost?
Pricing is a function of staffing level, hours, location, and any layered services like shuttle, concierge, or doorman. We do not publish a flat hourly rate because hourly pricing tends to misprice both small private dinners and rain-prepped weddings. After a brief conversation we can return a written quote within 24 hours.
How long does a quote take?
Twenty-four hours from the conversation. For events scheduled inside the next 72 hours, call us and a supervisor will pick up.
Do you do fixed-price or hourly?
Both. Events are typically fixed-price for the night. Recurring programs (hotels, restaurants, healthcare) are typically monthly retainers. Parking management contracts can be management-fee or revenue-share. We will recommend the right model on a walkthrough.
What changes the price?
Guest count, arrival window, venue layout, weather plan, vehicle types, hours, and any layered services. The biggest single driver is staffing level. The second biggest is whether the program needs a supervisor on site or a roving supervisor across multiple programs.
Choosing a service
Which service do I need?
Do I need valet or just shuttle?
How many attendants for my event?
For events, we plan one attendant per 25 vehicles arriving inside a 30-minute window, plus a supervisor. For ongoing programs we staff to peak hour rather than to a flat headcount. The honest answer is that we will tell you on a walkthrough.
Do you do one-time events or only ongoing contracts?
Both. Events are roughly half our work. The other half is recurring programs at hotels, restaurants, healthcare facilities, and commercial properties.
Staffing & training
Who you'll meet at the curb.
Who are the attendants?
Locally hired, background-checked, and trained on our service standards before their first shift. Most attendants stay with us for years. The supervisor on your program is the same person for the life of the relationship.
How are they trained?
Our base training covers driving discipline (low-speed protocols, defensive driving, EV handling), guest service (greetings, scripts, escalation), and operations (key management, claim checks, lot organization). Healthcare and hotel programs include sensitivity training and brand-specific scripts.
What about uniforms?
Sharp, consistent appearance every shift. Custom uniforms aligned to your brand are standard for hotel and high-touch hospitality programs, not an upcharge.
Insurance & liability
What's covered, and what happens if something goes wrong.
What insurance do you carry?
General liability, garage keepers, and workers' compensation coverage at levels appropriate for the venues we serve. Specific coverage details and certificate language are available on request.
Are you bonded?
Yes. Every Peninsula crew is bonded.
Can you issue a Certificate of Insurance for my venue?
Yes. We can issue a COI naming your venue, property manager, event production company, and any required additional insureds. Standard wording most Bay Area venues require is on file. Renewals are issued automatically.
What happens if a vehicle is damaged?
Garage keepers coverage applies. Our standard process: incident logged on the spot, supervisor notifies you within the hour, written summary the same day, and a single claims contact for the life of the policy.
Events
Weddings, galas, and corporate events.
How far in advance should I book an event?
For weddings and large galas, four to twelve weeks is typical. For one-off events on shorter notice we still take the call. We have staffed events on a week's lead time when crews were available.
What about rain?
Every event quote includes a written rain plan. Umbrellas, additional staff to escort guests from car to entrance, modified signage. We do not charge extra to invoke it.
How do you handle high-end vehicles at events?
Every attendant on a Peninsula crew is trained on Tesla, Rivian, Lucid, and Porsche Taycan handling. For weddings and high-value events we record a written walk-around on every vehicle over a defined threshold.
Industries
Hotels, restaurants, healthcare.
Can you take over from our current valet vendor?
Yes, and most of our recurring programs started this way. Site walkthrough, staff interviews, schedule review, transition plan that holds the same coverage hours from day one. Most transitions complete in two to four weeks.
Do you cover 24/7 at hotels?
Yes. Most flagship and resort programs run 24/7 with multi-shift coverage and a supervisor on every shift. See Hotel Valet for the full program structure.
Can you scale staffing for restaurant peak periods?
Yes. Most restaurant programs include defined ramp clauses for predictable peaks (Mother's Day, Valentine's Day, December dinner peak). We add attendants in advance and roll them off, no contract amendment required.
What reporting do property managers receive?
Every commercial program includes a monthly summary: shifts staffed, vehicles handled, incidents logged, attendant turnover, and operational notes from the supervisor. For programs with revenue we add a financial reconciliation.
Shuttles
Transportation programs.
What vehicle sizes do you offer?
Vans (8 to 14 passenger), minibuses (16 to 28 passenger), and coaches (35 to 56 passenger). The right vehicle depends on the route, ridership, and venue loading constraints.
Are your drivers licensed?
Yes. Every driver holds a current commercial driver's license appropriate to the vehicle, a current medical card, and clears a standard background check.
Accessibility & compliance
ADA, privacy, and sensitivity.
Are your programs ADA-compliant?
Yes. Every healthcare and high-volume hospitality program is designed with ADA-accessible drop-off, wheelchair coordination, and explicit protocols for patients and guests with mobility devices.
Do you offer ADA-accessible shuttles?
Yes. Wheelchair-accessible vans and minibuses are available on request and routinely scheduled into hotel and event programs.
What about patient privacy at healthcare facilities?
Attendants do not record or photograph in patient-visible areas, do not discuss patient or visitor names, and do not access vehicle interiors except as required for parking. Every healthcare program attendant is trained on those expectations before their first shift.
Let's talk