About us
Peninsula Parking is a family-owned operation, run from the SF Peninsula since 1997. Forty years of combined leadership experience and one standard, applied every shift, every venue across the Bay Area.
Industry partners and affiliations
From the CEO
For twenty-eight years, Peninsula Parking has handled the first and last impression for Bay Area hotels, restaurants, and event venues. We train attendants, manage lots, and answer the phone the same way every time. Family-owned, fully insured, and the last call a property manager has to make about parking.
Our values
Integrity, Teamwork, Opportunity, Excellence. Every hire, every program, every shift gets measured against these four. They are short on purpose.
Integrity
A quote, a Certificate of Insurance, a 7am Saturday call. The answer is the answer. We do not move the goalposts mid-program.
Teamwork
A supervisor on every shift. A single point of contact for every program. Attendants who know each other and know the venue.
Opportunity
Most of our supervisors started parking cars on a Peninsula curb. We promote from within and we keep the people who keep showing up.
Excellence
Same standard for the Tuesday lunch shift as for the Saturday gala. The training, the uniforms, the sign-off, the incident response. All the same.
Our history. Parking specialists.
Peninsula Parking has been a leader in valet and parking management on the Peninsula since 1997. The work below is what holds the relationship in place once the contract is signed.
Commitment to employees
A workplace culture built on integrity, respect, and professional growth. Same expectations of every attendant, supervisor, and office staff member.
We treat the people on the curb like the team they are. Every attendant has a name, a supervisor, and a direct line to the office.
Hospitality, EV handling, incident response, and emerging brand standards. The training never ends because the curb never stops changing.
Attendants become supervisors. Supervisors become program managers. We promote from inside the company before we hire from outside.
Predictable schedules where we can. Honest conversations about volume. We do not burn the team out to win a contract.
Equipment, lighting, weather plan, and a written incident protocol. Every shift, every venue, every season.
We hire from the cities we work in and we sponsor local events when we can. The Peninsula has been good to us.
By the numbers
Family-owned since 1997, with forty years of combined leadership experience and a fully-insured, bonded operation. Members of the National Valet Parking Association and the National Parking Association.
Years
Family-owned and run from the same Bay Area office since 1997. Older than most of the venues we serve.
Combined
Across the leadership team, four decades of hospitality, operations, and parking management experience.
Memberships
Member of the National Valet Parking Association and the National Parking Association. Industry standards in writing.
Coverage
General liability and garage keepers coverage. Certificates of Insurance issued naming any required additional insureds.
Service area
Our home is the Peninsula, but we run jobs from San Francisco down to the South Bay, and up into Marin and the wine country.
Our operational core. Most properties are inside a 20-minute drive from our local supervisors, with same-day response for hotels, restaurants, and event venues.
San Francisco hotel and restaurant valet, plus East Bay event work and recurring programs from Berkeley through Oakland, Walnut Creek, Pleasanton, and San Ramon.
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